How One Retailer Used NFTs to Challenge Luxury Fashion Norms

As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…

(SOURCE) https://www.adweek.com/commerce/how-one-retailer-used-nfts-to-challenge-luxury-fashion-norms/

Share:


Related Posts

48 Attorneys General Come After Meta Again, File Appeal Brief vs. Antitrust Suit Dismissal

The legal hits keep coming for Meta: Just three days after U.S. District...

This Capsule Collection Celebrates Muhammad Ali’s 80th Birthday

To commemorate what would be boxing legend Muhammad Ali’s 80th birthday on Jan....

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website