Despite the collective sigh of relief from the marketing industry at Google’s protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client’s media mix to new formats in order to…

(SOURCE) https://www.adweek.com/programmatic/how-uk-wine-brand-gusbourne-is-figuring-out-its-post-cookie-future/