How Wrangler and Fender Made a Case—Literally—for Better Branded Merch

Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work–but he doesn’t have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender. If you head over to his Instagram page,…



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