How Young Creators Are Turning the Cannes Conversation to Climate

The kids are not alright. As expected, this year’s Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface–demanding that the industry face…

(SOURCE) https://www.adweek.com/brand-marketing/how-young-creators-are-turning-the-cannes-conversation-to-climate/

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