‘I have given up’: Adverse Blocking Continues to Burn LGBTQ+ Publishers

Adverse blocking of ads from running next to content–a years-long problem for publishers, especially those catering to the queer community–continues to persist despite multiple marketers’ pledges. In some cases, the problem is evolving beyond lists to whole categories, according to publisher sources. Topics relating to queer women and sexual health are commonly blocked, restricting publishers’…

(SOURCE) https://www.adweek.com/programmatic/i-have-given-up-adverse-blocking-continues-to-burn-lgbtq-publishers/

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