For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year’s Open, IBM has teamed with global creative agency…

(SOURCE) https://www.adweek.com/brand-marketing/ibm-watsonx-us-open-b-to-b/