For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched “The Giving Bag,” a 60-second…

(SOURCE) https://www.adweek.com/agencies/ikeas-iconic-blue-bag-is-the-gift-that-keeps-on-giving-in-enchanting-new-ad-from-ogilvy/