‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million…

(SOURCE) https://www.adweek.com/commerce/infographic-its-a-frugal-back-to-school-season-as-inflation-bites/