Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…

(SOURCE) https://www.adweek.com/brand-marketing/irn-bru-parent-to-grow-across-uk-with-media-consolidation-after-cop26-success/

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