Linda Boff on Preserving the GE Legacy While Building Her Own

A young woman is hunched over her textbook like a gull on the water’s edge, so immersed in thermodynamic theory that she seems not to notice that she’s alone in the darkened room. Suddenly, the library’s green desk lamps flicker, light streaks through the large bay windows, and pages of ancient books turn by themselves….

(SOURCE) https://www.adweek.com/brand-marketing/linda-boff-on-preserving-the-ge-legacy-while-building-her-own/

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