Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds

Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials. Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the…

(SOURCE) https://www.adweek.com/brand-marketing/loophole-in-the-ozone-layer-the-varying-shades-of-green-mutual-funds/

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