Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences

When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…

(SOURCE) https://www.adweek.com/social-marketing/marketers-up-lessons-from-the-kentucky-derby-on-reaching-young-audiences/

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