Material Helps TikTok Learn More on Its Role in the Consumer Purchase Journey

TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform. The video creation platform explained in a blog post Wednesday, “Earlier this year, we introduced the concept of the infinite loop–a purchase journey unique to TikTok that…

(SOURCE) https://www.adweek.com/social-marketing/material-helps-tiktok-learn-more-on-its-role-in-the-consumer-purchase-journey/

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