Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles

Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The…

(SOURCE) https://www.adweek.com/commerce/mattel-debuts-new-nft-marketplace-to-turn-toys-into-digital-collectibles/

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