Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods…

(SOURCE) https://www.adweek.com/brand-marketing/mccains-global-marketing-svp-on-how-virtual-reality-is-helping-real-world-farms/