Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…

(SOURCE) https://www.adweek.com/social-marketing/nanoinfluencers-brands-better-roi-kim-kardashian/