National CineMedia Debuts Tech Platform That Connects Brands With Moviegoers

As audiences begin to return to movie theaters, National CineMedia is ready to help brands connect with them. The company debuted a new data-driven technology platform NCMx during Monday’s upfront presentation in New York, which works to target brands with custom audiences both in theaters and on digital screens before and after attending movies. Marketers…

(SOURCE) https://www.adweek.com/convergent-tv/national-cinemedia-debuts-tech-platform-upfront/

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