NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility

As marketers scramble to chart their course ahead for yet another uncertain year, Margaret Jobling isn’t fixated on obstacles like inflation or political uncertainty. Instead she’s laser-focused on the things she can influence, including making sure the value of the marketing function is well and truly seen. The brand boss is no stranger to headwinds….

(SOURCE) https://www.adweek.com/brand-marketing/effectiveness-is-key-to-boosting-marketings-credibility/

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