NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

(SOURCE) https://www.marketingdive.com/news/nbcuniversal-crowns-ispottv-a-preferred-measurement-partner-amid-strategy/617120/

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