New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…

(SOURCE) https://www.adweek.com/programmatic/new-york-bans-geofencing-near-health-care-facilities/