Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

Nike is laying a stake in the metaverse with the acquisition of virtual-sneaker seller RTFKT. The athletic-wear giant said this week it had purchased the startup for an undisclosed amount as it becomes the latest brand to attempt to grow its presence in the metaverse, a shared virtual space populated by digital avatars. Founded in…

(SOURCE) https://www.adweek.com/commerce/nike-acquires-virtual-sneaker-seller/

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