Not All Customer Data Is Equally Valuable

All major projects must begin with clear objectives. In the age of abundant data, what is the point of building yet another data depository? Even when the goal is narrowed down to a customer data platform (CDP), the structure of it may widely vary depending on user types and related marketing channels. And it should…

(SOURCE) https://www.adweek.com/performance-marketing/not-all-customer-data-is-equally-valuable/

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