Once a Liability, the Rogue Social Media Manager Is Now an Advertising Strategy

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…

(SOURCE) https://www.adweek.com/media/once-a-liability-the-rogue-social-media-manager-is-now-an-advertising-strategy/

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