Paramount’s Cross-Portfolio Campaign Helped Top Gun: Maverick Reach New Box Office Heights

Top Gun: Maverick has soared past $637 million at the U.S. box office, surpassing Titanic’s first-run release as the highest-grossing domestic film in Paramount’s history, and its worldwide gross is a whopping $1.285 billion and climbing. And though it’s easy to point to the movie’s greatness as the reason it took expectations to new heights,…

(SOURCE) https://www.adweek.com/convergent-tv/paramounts-cross-portfolio-campaign-helped-top-gun-maverick-reach-new-box-office-heights/

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