Paramount’s Cross-Portfolio Campaign Helped Top Gun: Maverick Reach New Box Office Heights

Top Gun: Maverick has soared past $637 million at the U.S. box office, surpassing Titanic’s first-run release as the highest-grossing domestic film in Paramount’s history, and its worldwide gross is a whopping $1.285 billion and climbing. And though it’s easy to point to the movie’s greatness as the reason it took expectations to new heights,…



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