Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool. The platform said in a blog post Wednesday, “People come to Pinterest with a unique mindset–they are ready to try, do and buy–which is why great ads are both expected and…

(SOURCE) https://www.adweek.com/social-marketing/pinterest-debuts-idea-ads-paid-partnership-tool/