Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk

When there are more people at the table, it’s easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. But…

(SOURCE) https://www.adweek.com/programmatic/prebid-of-header-bidding-fame-sees-its-ranks-swell-as-publishers-seek-shop-talk/

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