Protein Bar Brand Trolls Competitors and Their Chalky-Tasting Snacks

A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But what if that grab-and-go snack bar tastes like a mouth full of sawdust? ONE Brands takes the concept to the extreme in a new fitness-centric campaign with a recurring sight gag: exercisers bite into protein…

(SOURCE) https://www.adweek.com/brand-marketing/protein-bar-brand-trolls-competitors-and-their-chalky-tasting-snacks/

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