New video ad classifications introduced this March–to bring more transparency to what advertisers are buying–are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) last August threw its weight behind video inventory transparency. After receiving feedback that the…

(SOURCE) https://www.adweek.com/programmatic/publisher-adoption-for-new-video-ad-specs-lag-6-months-after-introduction/