Reebok Looks to Its Past to Send a Life-Affirming Message

The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…

(SOURCE) https://www.adweek.com/brand-marketing/reebok-looks-to-its-past-to-send-a-life-affirming-message/

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