There can’t be much more powerful a play in advertising than nostalgia, and–in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take–bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in…

(SOURCE) https://www.adweek.com/creativity/rocky-runs-through-the-streets-of-philadelphia-again-in-an-audacious-sports-betting-promo/