Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment

Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as…

(SOURCE) https://www.adweek.com/commerce/samsung-roblox-charli-xcx-metaverse-experiment/

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