Seller-Defined Audiences Face Trust Issues in Taming the Open Web

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following…

(SOURCE) https://www.adweek.com/media/seller-defined-audiences/

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