California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it’s a legal matter about privacy, you can bet there are a…

(SOURCE) https://www.adweek.com/programmatic/setting-up-a-cottage-industry-californias-delete-act-raises-concerns-over-motivations/