Smart Home Tech Is Excluding Certain Diverse Audiences, Study Finds

Digital media company My Code–formerly known as H Code–found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel excluded from the smart-home tech market. The study, which surveyed 1,295 people in the U.S. in November, suggested this might be because advertisers aren’t prioritizing marketing to these audiences. The study also noted a difference…

(SOURCE) https://www.adweek.com/media/smart-home-tech-excluding-diverse-audiences/

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