For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams home game against the San Francisco 49ers on Sept. 17. Powered by visual experience platform disguise, the AR activation will play on the SoFi…

(SOURCE) https://www.adweek.com/brand-marketing/snapchat-princess-cruises-make-a-splash-with-ar-during-la-rams-home-games/