Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity…

(SOURCE) https://www.adweek.com/brand-marketing/sonic-branding-is-the-next-marketing-disruptor/