Still a Valuable Currency of Advertising, Location Data Is Under the Microscope

“Would you like to share your location?” The question is a pesky roadblock for people looking to buy groceries, get to work or date using their phones. But the answer is of great value for advertisers, helping them pinpoint potential customers and learn more about existing ones. Location data–metrics of where people go all day–is…

(SOURCE) https://www.adweek.com/programmatic/still-a-valuable-currency-of-advertising-location-data-is-under-the-microscope/

Share:


Related Posts

Companies Must Prepare for More Contingency Planning in 2022

Editor’s note: This piece is part of our Columnist Network series, which explores...

Brands face another test as emotions run high around Ukraine war

There's clear consumer demand to cut ties with Russia, presenting a moral quandary for...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website