Study Estimates Up to Half of Digital Ad Spend Was Wasted Targeting Early Voters During the Midterms

Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were…



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