Sweetgreen’s Customized Approach to Teaming With Athletes

The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…

(SOURCE) https://www.adweek.com/brand-marketing/sweetgreen-customized-approach-to-teaming-with-athletes/

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