Test_Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out 

Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually. According to December data by…

(SOURCE) https://www.adweek.com/creativity/test_marketers-are-increasing-ad-spend-on-childrens-content-but-publishers-are-missing-out/

Share:


Related Posts

Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni

German fashion brand Hugo Boss has announced Nadia Kokni will join as senior...

Instagram: How to Edit Your Avatar

Instagram users can create a 3D avatar to represent themselves throughout the photo-...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website