As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won’t venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are…

(SOURCE) https://www.adweek.com/brand-marketing/regulations-scope-3-emissions-what-marketers-need-to-know/