Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…
(SOURCE) https://www.adweek.com/agencies/the-10-biggest-creative-and-media-account-changes-of-2021/