The Great Brand Identity Crisis: Coming in 2022

If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative…

(SOURCE) https://www.adweek.com/brand-marketing/the-great-brand-identity-crisis-coming-in-2022/

Share:


Related Posts

Biden Holds Big Tech Accountable for ‘National Experiment’ On Collecting Children’s Data for Ads

In his State of the Union Speech last night, President Biden called on...

15 Shows That Will Air Their Final Episodes in 2022

2021 may have been a quiet year when it came to high-profile series...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website