President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek’s Commerce Week to discuss NM’s Integrated Luxury Retail strategy, how the organization is investing in the remote and…

(SOURCE) https://www.adweek.com/brand-marketing/the-importance-of-an-integrated-approach-to-meet-consumer-needs/