The New Data Economy: What Marketers Need to Know for 2022

While focus on data and advancements in analytics has intensified over the past several years, marketers face unique challenges in the Covid era. Consumer behavior has shifted tremendously, and businesses have responded by transforming offline experiences into engaging digital environments. This growing online world has created a digital consumer footprint in the form of data…

(SOURCE) https://www.adweek.com/media/new-data-economy-what-marketers-need-to-know-2022/

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