The Speed of Culture: Why Authenticity Is King in the Marketplace

StockX has shifted the way the resale market operates. Sneaker culture is at an all-time fever pitch, with limited collaborations no longer being just statement fashion items, but potential investment opportunities for the shrewd collector. This move from a standard style to a more unique, limited, and exciting aesthetic isn’t just limited to sneakers–it’s moved…

(SOURCE) https://www.adweek.com/brand-marketing/the-speed-of-culture-why-authenticity-is-king-in-the-marketplace/

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