There’s No Chicken in This Frozen Dessert Bar? Oatly Messes With Consumers’ Heads in New Ads

Here’s a tried-and-true advertising tactic that goes back decades: Hand a product to a person on the street, ask them to sample it, record their (hopefully positive) response and turn it into a cheery testimonial. Commercial gold! But when a format has been used endlessly, does it lose its punch? Not in the hands of…

(SOURCE) https://www.adweek.com/brand-marketing/theres-no-chicken-in-this-frozen-dessert-bar-oatly-messes-with-consumers-heads-in-new-ads/

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