There’s No Chicken in This Frozen Dessert Bar? Oatly Messes With Consumers’ Heads in New Ads

Here’s a tried-and-true advertising tactic that goes back decades: Hand a product to a person on the street, ask them to sample it, record their (hopefully positive) response and turn it into a cheery testimonial. Commercial gold! But when a format has been used endlessly, does it lose its punch? Not in the hands of…



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