These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from. To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of…

(SOURCE) https://www.adweek.com/creativity/these-billboards-are-so-fresh-you-can-harvest-fruit-and-veg-through-them/

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