These Pride Campaigns Are Rooted in Brand Purpose

As Pride celebrations get underway, there’s also a cautious feeling given the political climate. What’s the right mood to strike? In general, there’s a sense of elation at being part of large gatherings again. But 2022 has also seen 39 states introduce more than 220 bills that would enshrine discrimination against queer people, including blocking…

(SOURCE) https://www.adweek.com/brand-marketing/mcdonalds-bombas-chipotle-pride-campaigns-brand-purpose/

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