This Initiative Aims to Help Advertisers Fund Journalism in Times of Crisis

As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country’s largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a record for the site, according to the CEO Andrey Boborykin. Before the…

(SOURCE) https://www.adweek.com/programmatic/this-initiative-aims-to-help-advertisers-fund-journalism-in-times-of-crisis/

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